PhD Insight recently published an overview of onboarding and what gaps UX designers are missing. Companies often make the mistake of assuming that potential users will understand what their product does. Here we can see that is not always the case.
User journey maps or customer journey maps are used to understand the experience of a user as they interact with a company. They highlight the behavior a user engages in, but, most importantly, they illustrate the emotional experience of the user. Journey mapping is useful for identifying painpoints and areas of friction that can be eliminated.
The above image is a user journey map for Tally, a mobile app. Tally is the fastest and most convenient way to manage multiple credit cards. Users scan their credit cards and Tally will optimize their payments and find savings. After sign up, Tally analyzes their credit cards and credit history. That allows Tally to optimize their card payments and maximize savings.
I urge all UX designers to checkout the full article: https://www.phd-insights.com/tally/