From caveman gathering around the fire to family gathering around a Thanksgiving table, people have shared stories. It became entertaining to lessons learned.
The best stories are the ones you least except who they affect you and bring new things to light. So how does that work on the information highway of the web?
http://drylineroofing.com/about/our-work/ Below I break it down in two parts:
web 1. One still needs to master the art of storytelling. Pixer’s Andrew Stanton did an excellent review of what makes a story great.
2. Digital is more about moving parts:
Storytelling still has a structure to it but the way we process it is different. With mobile devices and social media in the past ten years has drastically altered most people’s attention span.